Campaign is a collection or list of data that needs to be called by the user. Campaigns allow separation of one list of data from another list. Creating Campaigns allows a Manager or subscriber to -
* Prioritize work e.g. in an car insurance renewal process in the month of February “March Renewal” Campaign may have a higher priority over “October Renewal”
* Compare performance e.g. if data is procured from multiple sources for data and can be switched as per need.
* Organize by purpose e.g. for Loans there may be a separate campaign for selling or upselling a higher data pack and a separate campaign for prospect.
BeTyphon is totally flexible and allows users to decide how to organize Campaigns.